Wednesday, August 25

What's Driving Your Company?

by Eric Pratt

Which came first, the donkey or the mule? Who drives your company bus, you, your systems, or your employees? Better yet, do you empower your employees or do you cripple them?

I doubt that you think you are crippling your employees but I’m here to tell you that many of the clients I meet with are doing exactly that. Not purposely of course, in most cases not even knowingly. How? Horrible, outdated, poorly constructed technology. The best way to limit your team’s productivity is to limit them from the many great tools out there in today’s completely mobile and technologically advanced world.

The best thing you can do is invest in your employees and their success and I believe the best way to do that is through tools and business information technology that make them better, faster, more productive, and possibly most importantly more satisfied. Technology, if used properly, can be a weapon for your team to wield in its pursuit of competitive advantage and superior production. If you aren’t giving your people the tools then you aren’t enabling them to succeed. You aren’t empowering them to compete on a higher level.

How much effect can the right tools have on production? I could argue up to 50% productivity increase but for example’s sake let’s use 10%. So by providing your people with newer, faster computers, a better intranet in the office, mobile tools for the sales force, you should be able to compete at least 10% more effectively then without. That’s a no-brainer.

How many employees do you have? How much do you pay them? Let’s take another example, say 10 employees with an average yearly salary of $50,000. Again, these are conservative numbers by all accounts, most of you probably have more people with higher averages. So take those 10 employees at $50 grr apiece and make them 10% more productive by giving them some better tools to work with. The result? $50,000, the amount you are currently spending on an average employee.

My point? Simple, the next time your staff is getting overloaded and you are about to throw another employee blindly at the problem…. DON’T. Take a better approach, invest in what you have. Free up some time. Free up their minds. Give your best people the best business information technology tools on the market and watch their productivity go through the roof. Spend a little money investing in your most valuable resource instead of hiring another resource. Don’t think it will work? Think again. It’s probably working for your biggest competitor and that’s why they are kicking your butt.

If you're not changing with the environmnet and challenging the way "you've always done things" then you are moving as fast as others and you will get passed by. What are you waiting for?

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